Paper Info
Title
Effects of Agent Appearance on Customer Buying Motivations on Online Shopping Sites
Abstract
Although product recommendation virtual agents (PRVAs) are used in a large number of online shopping websites, the optimal types of agents in this context remain unclear. In the present study, we tested whether agent appearance affects people's buying motivations and analyzed the key factors in persuading people to buy products. The experimental results confirmed that recommendation effects vary according to agent appearance. Furthermore, we obtained a partial order ranking of the agent types, representing the effectiveness of their recommendations. The factor analysis results indicated that the perceptions of familiarity and intelligence in relation to appearance are the key factors in persuading people to buy products.
Year
DOI
Venue
2015
10.1145/2702613.2732798
CHI Extended Abstracts
Keywords
Field
DocType
on-line shopping,recommendation,user interfaces,virtual agent
Advertising,Ranking,Computer science,Virtual agent,Human–computer interaction,Perception
Conference
Citations 
PageRank 
References 
7
0.90
5
Authors
3
Name
Order
Citations
PageRank
Kazunori Terada17317.42
Jing Liang21910.54
Seiji Yamada337360.21