Title
Integrating predictive analytics and social media
Abstract
A key analytical task across many domains is model building and exploration for predictive analysis. Data is collected, parsed and analyzed for relationships, and features are selected and mapped to estimate the response of a system under exploration. As social media data has grown more abundant, data can be captured that may potentially represent behavioral patterns in society. In turn, this unstructured social media data can be parsed and integrated as a key factor for predictive intelligence. In this paper, we present a framework for the development of predictive models utilizing social media data. We combine feature selection mechanisms, similarity comparisons and model cross-validation through a variety of interactive visualizations to support analysts in model building and prediction. In order to explore how predictions might be performed in such a framework, we present results from a user study focusing on social media data as a predictor for movie box-office success.
Year
DOI
Venue
2014
10.1109/VAST.2014.7042495
IEEE VAST
Keywords
Field
DocType
model building,interactive visualizations,movie box-office success,feature selection,data analysis,cinematography,model cross-validation,predictive analytics,data visualisation,predictive intelligence,feature selection mechanisms,similarity comparisons,social networking (online),social media,behavioral patterns,unstructured social media data
Data science,Data mining,Behavioral pattern,Social media,Feature selection,Computer science,Predictive analytics,Model building,Parsing,Analytics
Conference
ISSN
Citations 
PageRank 
2325-9442
15
0.51
References 
Authors
21
7
Name
Order
Citations
PageRank
Yafeng Lu11608.21
Robert Kruger2584.07
Dennis Thom317810.72
Feng Wang4301.86
Steffen Koch534126.58
Thomas Ertl64417401.52
Ross Maciejewski754236.54