Name
Abstract | ||
|---|---|---|
This paper proposes a complex systems approach to understand the growth and decline of Digital Businesses. Digital Businesses are characterised by unique factors such as a highly networked online customer base, where word of mouth spreads very fast, and minimal cost of incremental users due to economies of scale. Thus online businesses peak and plummet rapidly making it difficult to fathom their success. Through an Agent Based Modeling approach we propose that online businesses can be represented as simulation models which can enable forecasting, what-if analysis and optimization of business parameters. |
Year | Venue | Keywords |
|---|---|---|
2014 | 2014 11th International Conference on e-Business (ICE-B) | Digital Business Models,Agent Based Modeling,Business Forecasting,Business Simulation |
Field | DocType | ISBN |
Artifact-centric business process model,Fathom,Computer science,Process modeling,Business simulation,Simulation modeling,Word of mouth,Customer base,Economies of scale,Marketing | Conference | 978-1-4673-9242-6 |
Citations | PageRank | References |
0 | 0.34 | 7 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Aneesh Zutshi | 1 | 23 | 4.44 |
| Antonio Grilo | 2 | 155 | 11.80 |
| Ricardo Jardim-Goncalves | 3 | 367 | 31.52 |