Title
Examining trust as key drivers in smart disclosure for sustainable consumption: the case of I-choose
Abstract
Smart disclosure constitutes a form of open data policy that has the objective of promoting more sustainable economies and innovation by providing consumers with information to help them make better purchasing decisions. Trust in the information regarding product and certification is crucial for the adoption and usage of smart disclosure tools that make use of such information. In this paper, we investigate the determinants of trust in sustainable product information through a survey administered in Mexico and the United States. Our results suggest that brands and certificates reputation are important components to develop trust. Our results also suggest that additional information to verify label does not emerge as significant predictor to induce trust. We argue that to be useful, such information should be aggregated and presented to consumers in a simple way right at their fingertips. Finally, we found that support from government agencies and endorsement from non-for-profit organizations significantly influence consumer's trusting beliefs on sustainable practices information.
Year
DOI
Venue
2014
10.1145/2612733.2612747
DG.O
Keywords
Field
DocType
consumer trust,human factors,smart disclosure,human information processing,ethical consumption,supply-chain,measurement,value of information,sustainability,management,theory,private sector transparency,economics,supply chain
Open data,Public relations,Computer science,Sustainable consumption,Knowledge management,Purchasing,Supply chain,Certification,Marketing,Sustainability,Government,Reputation
Conference
Citations 
PageRank 
References 
0
0.34
20
Authors
5
Name
Order
Citations
PageRank
Djoko Sigit Sayogo113519.53
Jing Zhang224323.80
Haixin Liu3111.57
Sergio Picazo-Vela412910.49
Luis Felipe Luna-Reyes5523.62