Paper Info
Title
Online Word-Of-Mouth and Mobile Product Reviews: An Experimental Investigation of the Mediating Role of Mobile Self Efficacy.
Abstract
Online word-of-mouth (WOM) has been studied extensively by electronic commerce researchers, particularly in the realm of online product reviews. As mobile computing becomes more and more common, difference in navigation and the ability to foster focus may lead to changes in the way in which consumers read and react to mobile product reviews compared to online reviews. We use research related to mobile computing limitations, Mobile Self Efficacy and information overload to outlines a study in which two common online review outcomes, trust in the review and purchase intention are evaluated in a mobile environment.
Year
Venue
Keywords
2014
THIRTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, 2014
Mobile Self Efficacy,Mobile Reviews,Mobile Commerce,Word of Mouth
Field
DocType
Citations 
Mobile computing,Internet privacy,Information overload,Advertising,Realm,Psychology,Word of mouth,Product reviews,Self-efficacy,Mobile commerce
Conference
0
PageRank 
References 
Authors
0.34
14
5
Name
Order
Citations
PageRank
Christopher P. Furner1737.92
Robert A. Zinko261.76
Zhen Zhu3296.79
William C. McDowell400.34
Adam Dalton500.34