Paper Info
Title
Research on Undergraduates' Perception of Wechat Acceptance
Abstract
Selecting undergraduates as primary research object, this study examines factors impacting smart phone users' We chat acceptance. Based on Technology Acceptance Model theory, this paper progressed a research model and hypotheses, designed corresponding questionnaire and conducted the investigation via \"So Jump\" online platform. Several modifications were made for completing the measurement scale according to reliability test and validity test in the pretest. By utilizing Structural Equation Model software Smart PLS, parameters verification and hypotheses tests were performed whose overall results indicate that perceived network scale, perceived network value, perceived usefulness, perceived ease of use and perceived enjoyment all significantly impact on behavioral intention in various degrees. Besides, suggestions for We chat's further improvement were put forward.
Year
DOI
Venue
2014
10.1109/ICEBE.2014.22
ICEBE
Keywords
Field
DocType
structural equation model software,undergraduate perception,human factors,technology acceptance model,statistical analysis,perceived network scale,perceived ease of use,reliability test,smart phone user wechat acceptance,technology acceptance model theory,so jump online platform,wechat acceptance, technology acceptance model, undergraduate users,smartpls,perceived usefulness,smart phones,perceived network value,validity test,undergraduate users,hypotheses tests,parameter verification,wechat acceptance
Primary research,Structural equation modeling,Computer science,Usability,Technology acceptance model,Knowledge management,Software,Test validity,Jump,Perception
Conference
Citations 
PageRank 
References 
0
0.34
6
Authors
3
Name
Order
Citations
PageRank
Hua Xia165.24
Wei Qi26018.07
Siyu Zhang300.34