Paper Info
Title
Viewer Engagement in Movie Trailers and Box Office Revenue
Abstract
As video consumption on social media becomes a major part of consumer activities, film marketers recognize that movie trailers on video-sharing social media can play an important role in raising potential audience's attention and interest. Focusing on consumer engagement in movie trailers and subsequent activities of sharing trailers by consumers, we examine the impact of movie trailers on box office revenue. From December, 2013 to August, 2014, investigating view statistics of movie trailers on YouTube and data of box office revenue from Boxofficemojo.com, We find out that consumer engagement in a movie trailer is positively related with their activities of sharing the movie trailer, thereby influencing box office revenue of the movie.
Year
DOI
Venue
2015
10.1109/HICSS.2015.207
HICSS
Keywords
Field
DocType
boxofficemojo.com,movie trailers,video consumption,audience interest,youtube,statistical analysis,potential audience attention,cinematography,box office revenue,consumer engagement,video-sharing social media,view statistics,consumer activities,film marketers,consumer behaviour,social networking (online),viewer engagement,motion pictures,media,time measurement,mathematical model,films
Revenue,Internet privacy,Social media,Advertising,Computer science,Trailer
Conference
ISSN
Citations 
PageRank 
1530-1605
2
0.37
References 
Authors
7
3
Name
Order
Citations
PageRank
Sehwan Oh1172.72
Joongho Ahn210911.18
Hyunmi Baek3874.57