Paper Info
Title
The Impact of Interaction Networks on Lurkers' Behavior in Online Community
Abstract
Online product-review communities provide a wealth of information generated by users about various products. Community members interact with one another through replies to reviews and through "likes" to show their interest in product reviews. Individuals who do not interact or participate in product-review discussions are known as "lurkers." Lurkers are potential consumers of products under consideration and are influenced by product reviews. Collective action theory indicates that generating public goods may trigger the generation of more public goods or lead to collective action. We extend research on the interactive features of product-review networks by considering the out degree centralization, density, and microstructure of product-review networks. Our results offer insights into the application of collective action in an online community and may aid operators of online community platforms in designing mechanisms that encourage user interaction and increase lurkers' interest.
Year
DOI
Venue
2015
10.1109/HICSS.2015.198
HICSS
Keywords
Field
DocType
interaction networks,collective action theory,social network analysis,behavioural sciences computing,internet,reviews,lurker behavior,product review,public goods,online product-review community,online community,registers,microstructure,encyclopedias
Collective action,Online community,Public good,Computer science,Social network analysis,Knowledge management,Encyclopedia,Product reviews
Conference
ISSN
Citations 
PageRank 
1530-1605
0
0.34
References 
Authors
17
2
Name
Order
Citations
PageRank
Cheng-hsin Chiang117911.96
Jyun-Cheng Wang217415.67