Title
A Business Simulation With An Agent-Based Deliberative Model Of Consumer Behaviour
Abstract
Agent-based modelling, a way to simulate complex systems comprised of autonomous and interacting agents, is perhaps one of the most promising developments in experiential learning. In this paper we present a business simulation where the marketplace is modelled as an evolving system of deliberative (consumer) agents acting as utility maximizers. Concretely, we describe the deliberative-based architecture of our consumer agents and its unique properties. Additionally, we present our preliminary results which suggest participants are better able to understand the simulation when provided with the unique information of the agent-based approach.
Year
DOI
Venue
2013
10.1007/978-3-319-12157-4_17
GAMES AND LEARNING ALLIANCE
Keywords
Field
DocType
Beliefs Desires and Intentions (BDI) architecture, Agent-based computational economics, Economic theory of consumer behaviour, Neoclassical maximization theory
Experiential learning,Complex system,Evolving systems,Architecture,Consumer behaviour,Business simulation,Knowledge management,Agent-based computational economics,Marketing,Business
Conference
Volume
ISSN
Citations 
8605
0302-9743
0
PageRank 
References 
Authors
0.34
2
5
Name
Order
Citations
PageRank
Márcia Baptista100.34
Carlos Martinho200.34
Francisco Lima310.72
Pedro Santos466.05
Helmut Prendinger51600140.67