Paper Info
Title
The Effects Of Characteristics Of Corporate Blog On Tourists' Lodging Intention An Example Of Bed And Breakfast
Abstract
Tourists may rely on external information to make various decisions. By understanding the relation between information source characteristics and decision making, tourist operators can improve their communication and marketing efforts. Some businesses use corporate blog as a communication platform to engage their customers with the companies. Researches about the causal relationship between corporate blog and business marketing performance, yet, are scant. Based on 143 samples collected by questionnaire survey, this study found that vividness, interactivity of the blogs impact B&Bs' lodging intention via the mediation of the sense of intimacy; and that direction (positive/ negative) of product reviews posted in the blogs directly impact the lodging intention.
Year
DOI
Venue
2014
10.1109/ICSSSM.2013.6602509
2013 10TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM)
Keywords
Field
DocType
corporate blog, lodging intention, bed and breakfast
Interactivity,Advertising,Computer science,Business marketing,Tourism,Product reviews,Bed and breakfast,Questionnaire,Marketing
Conference
ISSN
Citations 
PageRank 
2161-1890
0
0.34
References 
Authors
14
4
Name
Order
Citations
PageRank
Yu-Chen Chen135916.38
Rong-An Shang233119.02
Shuan-Yeh Huang300.34
Chung-Kuang Lin400.34