Name
Title | ||
|---|---|---|
Effects of Microblogging and Third-Party Word of Mouth on Product Sales: Empirical Study Based on Movie Box Office Revenue. |
Year | Venue | Keywords |
|---|---|---|
2014 | PACIS | wom,microblog |
Field | DocType | Citations |
Revenue,Panel data,Social media,Advertising,Computer science,Popularity,Microblogging,Third party,Word of mouth,Marketing,Empirical research,Product characteristics | Conference | 0 |
PageRank | References | Authors |
0.34 | 17 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Tingting Song | 1 | 1 | 2.04 |
| Tingting Song | 2 | 4 | 2.87 |
| Jinghua Huang | 3 | 32 | 8.49 |