Title
Gamification of online surveys: conceptual foundations and a design process based on the MDA framework
Abstract
Gamification has been employed to make online surveys more engaging to fill. Related work has evaluated the psychological and behavioral outcome of gamified surveys, but has been unclear about design methods and best practices. This work discusses foundations, relevant design dimensions (game elements, survey areas and the design process), and critical issues concerning validity. It then proposes a structured process for survey gamification based on the MDA (mechanics, dynamics, aesthetics) framework. An evaluation of the proposed process within a case study is briefly presented along with preliminary, but promising results. The gamification process is put forth in the CHI community for further discussion, evaluation, and application.
Year
DOI
Venue
2014
10.1145/2639189.2639230
NordiCHI
Keywords
Field
DocType
user interfaces,design method,gamification,online survey,questionnaire
Best practice,Computer science,Design methods,Human–computer interaction,Engineering design process,Design process,Multimedia
Conference
Citations 
PageRank 
References 
3
0.48
11
Authors
4
Name
Order
Citations
PageRank
Johannes Harms170.92
Christoph Wimmer230.82
Karin Kappel330.48
Thomas Grechenig444964.07