Title
Balancing factors affecting Virtual Reference Services: Identified from academic Librarians' perspective
Abstract
Many digital libraries are providing Virtual Reference Services (VRS). There could be various approaches to increase the quality of VRS. In this study, we focused on two key factors; improving helpfulness and reducing user's feeling of intrusiveness. Studies indicated that librarian-initiated attempts for help may increase user's feeling of intrusiveness [2] [3]. It is challenging to provide high helpfulness along with less intrusiveness in VRS. This study aimed to identify factors that contribute to improving helpfulness and reducing intrusiveness. Data were collected based on a survey using systemic random sample approach. Our initial results indicated that awareness, timing, and transparency were key factors affecting the helpfulness and intrusiveness.
Year
DOI
Venue
2014
10.1109/JCDL.2014.6970233
Digital Libraries
Keywords
Field
DocType
academic libraries,digital libraries,human factors,random processes,VRS,academic librarian perspective,digital libraries,librarian-initiated attempts,systemic random sample approach,user intrusiveness feeling,virtual reference services,Virtual reference services,awareness,helpfulness,intrusiveness,timing,transparency
Transparency (graphic),World Wide Web,Helpfulness,Computer science,Intrusiveness,Digital library,Multimedia,Feeling
Conference
ISSN
ISBN
Citations 
2575-7865
978-1-4799-5569-5
0
PageRank 
References 
Authors
0.34
0
4
Name
Order
Citations
PageRank
Sukjin You143.55
Joel DesArmo200.34
Xiangming Mu319617.95
Alexandra Dimitroff4558.77