Title
Communicating technology risk to the public: the year 2000 example
Abstract
The paper looks at some of the components of risk communications, then examines examples of risk communications related to the “millennium bug”. Widely perceived as a problem for computer professionals, the year 2000 problem is really grounded in the different ways humans and computers process complex quantitative data. Year 2000 problems go far beyond converting computer programs to prevent mistakes in handling dates. Public perception of the problem has the potential to disrupt the banking and investments markets worldwide, which in turn will create huge social and economic problems for governments. Public awareness is being driven by the mass media, who show a preference for sensationalism. May professional communicators work directly for companies in the software and information technology businesses. The authors have a responsibility to take a proactive role in communicating to the public an accurate picture of the risks related to the millennium bug. This communication involves an appropriate balance between sound bites to gain attention and factual exposition to mold public opinion
Year
DOI
Venue
1998
10.1109/IPCC.1998.722119
Professional Communication Conference, 1998. IPCC 98. Proceedings. 1998 IEEE International
Keywords
Field
DocType
DP industry,data handling,database management systems,professional communication,risk management,socio-economic effects,IT businesses,banking market,date handling,economic problems,investments market,millennium bug,professional communicators,public awareness,public opinion,public perception,social problems,software businesses,technology risk communication,year 2000 problem
Year 2000 problem,Computer science,Information technology,Public relations,Knowledge management,Professional communication,IT risk,Mass media,Risk management,Public opinion,Economic problem,Marketing
Conference
Volume
ISBN
Citations 
2
0-7803-4890-7
0
PageRank 
References 
Authors
0.34
0
2
Name
Order
Citations
PageRank
Paul R. Seesing100.34
Mark P. Haselkorn200.34