Paper Info
Title
Quasi-subscribers and demand saturation: An analysis of the Swedish mobile phone market
Abstract
This study provides an analysis to explain the emergence of quasi-subscribers - mobile phone subscribers with multiple subscriptions - and discusses its impact on the demand saturation for mobile phone subscription in Sweden. Using a logistic growth model and nonlinear regression based on observations from the year 2002 to 2009, the study estimates that the quasi-subscribers exaggerate the penetration and demand saturation level in the Swedish mobile phone market. This implies that the mobile phone subscriptions will still continue to grow despite the recent high level of penetration rate in Sweden. It also indicates that demand saturation in the mobile phone market should not be forecasted solely on the basis of the number of subscriptions or the number of subscribers. Instead it should be estimated by examining the trend of both, so that the proportion of quasi-subscribers can also be revealed and a better projection of saturation level can be made. Furthermore, future studies are necessary to investigate factors driving the phenomenon of quasi-subscribers as well as to find a suitable business and policy strategy to overcome the potential problems.
Year
DOI
Venue
2010
10.1109/CTTE.2010.5557708
Telecommunications Internet and Media Techno Economics
Keywords
Field
DocType
mobile handsets,telecommunication industry,telecommunication network management,swedish mobile phone market,demand saturation,logistic growth model,mobile phone subscribers,multiple subscriptions,nonlinear regression,quasi-subscribers,mobile phone,mobile communication,mathematical model,estimation,logistic growth,data models,logistics
Data modeling,Telecommunications,Saturation (chemistry),Saturation level,Mobile phone,Logistic function,Mobile telephony,Business
Conference
ISBN
Citations 
PageRank 
978-1-4244-7986-3
1
0.41
References 
Authors
1
2
Name
Order
Citations
PageRank
Mohammad Tsani Annafari181.33
Erik Bohlin2296.50