Title
Acquired Codes of Meaning in Data Visualization and Infographics: Beyond Perceptual Primitives
Abstract
While information visualization frameworks and heuristics have traditionally been reluctant to include acquired codes of meaning, designers are making use of them in a wide variety of ways. Acquired codes leverage a user's experience to understand the meaning of a visualization. They range from figurative visualizations which rely on the reader's recognition of shapes, to conventional arrangements of graphic elements which represent particular subjects. In this study, we used content analysis to codify acquired meaning in visualization. We applied the content analysis to a set of infographics and data visualizations which are exemplars of innovative and effective design. 88% of the infographics and 71% of data visualizations in the sample contain at least one use of figurative visualization. Conventions on the arrangement of graphics are also widespread in the sample. In particular, a comparison of representations of time and other quantitative data showed that conventions can be specific to a subject. These results suggest that there is a need for information visualization research to expand its scope beyond perceptual channels, to include social and culturally constructed meaning. Our paper demonstrates a viable method for identifying figurative techniques and graphic conventions and integrating them into heuristics for visualization design.
Year
DOI
Venue
2016
10.1109/TVCG.2015.2467321
IEEE Transactions on Visualization and Computer Graphics
Keywords
Field
DocType
data analysis,data visualisation,content analysis,data visualization,figurative visualization,graphic elements,infographics,information visualization,perceptual primitives,user experience,visualization design,Design Methodologies,Illustrative Visualization,Taxonomies,Visual Design
Graphics,Computer vision,Communication design,Data visualization,Information visualization,Infographic,Computer science,Visualization,Heuristics,Artificial intelligence,Computer graphics
Journal
Volume
Issue
ISSN
22
1
1077-2626
Citations 
PageRank 
References 
5
0.43
20
Authors
3
Name
Order
Citations
PageRank
Lydia Byrne170.78
Daniel Angus250.43
Janet Wiles3726.12