Name
Abstract | ||
|---|---|---|
We show through experiment results and analysis that consumer preferences can be inferenced from the viewing behavior information extracted with a people meter. Viewing behavior data used in experiment are TV viewing history of 6 months for consumers more than 1,000 families. And, we present that consumers have preferences for a broadcaster, a genre, and viewing time zone by calculating and analyzing their occupancies based on these information. Therefore, consumer's preference can be inferenced form audience's viewing behavior. |
Year | Venue | Keywords |
|---|---|---|
2015 | 2015 INTERNATIONAL CONFERENCE ON ICT CONVERGENCE (ICTC) | People meter, Preference Inference, Targeting advertisement, Viewing behavior |
DocType | Citations | PageRank |
Conference | 0 | 0.34 |
References | Authors | |
0 | 4 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| sangyun lee | 1 | 0 | 0.68 |
| Jeong-Woo Son | 2 | 67 | 10.56 |
| Sun Joong Kim | 3 | 12 | 5.86 |
| Won Ryu | 4 | 117 | 26.64 |