Title
Investigating The Factors Influencing Users' Continuance Intentions Towards Online Reservation
Abstract
Online reservation has increased significantly in recent years, yet research surrounding the intention to continue using this technology remains insufficient. This research examines the roles of hedonic value, satisfaction, utilitarian value, and subjective norms in motivating continuance intentions towards using online reservation in the United Arab Emirates. The results show that all the relationships proposed in this study are significant, with the exception of the relationship between hedonic value and satisfaction.
Year
DOI
Venue
2013
10.1109/CITS.2013.6705709
2013 INTERNATIONAL CONFERENCE ON COMPUTER, INFORMATION AND TELECOMMUNICATION SYSTEMS (CITS)
Keywords
Field
DocType
online reservation, hedonic value, utilitarian value, subjective norms, expectation-confirmation model (ECM), United Arab Emirates
Reservation,Customer satisfaction,Continuance,Tourism,Hotel industry,Marketing,Business,The Internet
Conference
Citations 
PageRank 
References 
0
0.34
7
Authors
1
Name
Order
Citations
PageRank
Samar Mouakket1928.51