Title | ||
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Investigating The Factors Influencing Users' Continuance Intentions Towards Online Reservation |
Abstract | ||
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Online reservation has increased significantly in recent years, yet research surrounding the intention to continue using this technology remains insufficient. This research examines the roles of hedonic value, satisfaction, utilitarian value, and subjective norms in motivating continuance intentions towards using online reservation in the United Arab Emirates. The results show that all the relationships proposed in this study are significant, with the exception of the relationship between hedonic value and satisfaction. |
Year | DOI | Venue |
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2013 | 10.1109/CITS.2013.6705709 | 2013 INTERNATIONAL CONFERENCE ON COMPUTER, INFORMATION AND TELECOMMUNICATION SYSTEMS (CITS) |
Keywords | Field | DocType |
online reservation, hedonic value, utilitarian value, subjective norms, expectation-confirmation model (ECM), United Arab Emirates | Reservation,Customer satisfaction,Continuance,Tourism,Hotel industry,Marketing,Business,The Internet | Conference |
Citations | PageRank | References |
0 | 0.34 | 7 |
Authors | ||
1 |
Name | Order | Citations | PageRank |
---|---|---|---|
Samar Mouakket | 1 | 92 | 8.51 |