Paper Info
Title
Argument Quality or Peripheral Cues: What Makes an Auction Deal Successful in eBay?
Abstract
Recently, in this online business environment, there are magnificent advancement and growth of online auction, representatively in eBay. The cause of this advancement is a kind of consumer experience that the excitement of winning a product is happier rather than simply buying it. In relation to these situations, there are many business models about online auction process. These studies were not based on actual data and focused mostly on individual cases and specific factors including the starting price of a transaction, the bidder number, bidder and seller behavior in the auction market, and the online auction strategy. This fragmented approach made understanding the whole picture of online auctions difficult. Also, there is no study addressing online auction from the perspective of the communication between bid-takers and bid-makers in which informational influence plays an important role. To fill this gap, this study takes a holistic view by defining the online auction process as an integrated persuasion process. We are going to study Argument quality and Peripheral cues that make an Auction deal successful in eBay and we got the sold data from the web crawling in eBay so that we analyzed what factors make an Auction deal successful in eBay. As a result, auction success is strong the affects of the central route than peripheral route. Our findings provide additional insights in design for internet auction system and offers findings based on actual auction data that can be compared with those of the modeling approach.
Year
DOI
Venue
2015
10.1007/978-3-319-19857-6_32
Smart Innovation Systems and Technologies
Keywords
DocType
Volume
Internet auction,IS success,Information quality,ELM (Elaboration likelihood Model),ebay
Conference
39
ISSN
Citations 
PageRank 
2190-3018
0
0.34
References 
Authors
20
2
Name
Order
Citations
PageRank
Min Jung Ko172.38
Yong Jin Kim235925.43