Name
Title | ||
|---|---|---|
Influentials, Imitables or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks |
Year | DOI | Venue |
|---|---|---|
2016 | 10.2139/ssrn.1984690 | J. of Management Information Systems |
Keywords | Field | DocType |
social media,social networks,propensity score matching,user generated content | Recommender system,User-generated content,Endogeneity,Social network,Social media,Advertising,Word-of-mouth marketing,Computer science,Popularity,Word of mouth | Journal |
Volume | Issue | Citations |
33 | 1 | 0 |
PageRank | References | Authors |
0.34 | 0 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Anjana Susarla | 1 | 455 | 32.29 |
| yong tan | 2 | 0 | 0.34 |
| Jeong-Ha Oh | 3 | 81 | 4.41 |