Title
Serial activists: Political Twitter beyond influentials and the twittertariat.
Abstract
This article introduces a group of politically charged Twitter users that deviates from elite and ordinary users. After mining 20M tweets related to nearly 200 instances of political protest from 2009 to 2013, we identified a network of individuals tweeting across geographically distant protest hashtags and revisited the term serial activists. We contacted 191 individuals and conducted 21 in-depth, semi-structured interviews thematically coded to provide a typology of serial activists and their struggles with institutionalized power. We found that these users have an ordinary following, but bridge disparate language communities and facilitate collective action by virtue of their dedication to multiple causes. Serial activists differ from influentials or traditional grassroots activists and their activity challenges Twitter scholarship foregrounding the two-step flow model of communication. The results add a much needed depth to the prevalent data-driven treatment of political Twitter by describing a class of extraordinarily prolific users beyond influentials and the twittertariat.
Year
DOI
Venue
2016
10.1177/1461444815584764
NEW MEDIA & SOCIETY
Keywords
Field
DocType
Civic participation,influentials,protest hashtags,serial activists,social networks,Twitter
Social psychology,Social science,Collective action,Scholarship,Social network,Sociology,Elite,Typology,Foregrounding,Grassroots,Politics
Journal
Volume
Issue
ISSN
18
10
1461-4448
Citations 
PageRank 
References 
3
0.51
12
Authors
2
Name
Order
Citations
PageRank
Marco Toledo Bastos1172.99
Dan Mercea291.72