Abstract | ||
---|---|---|
The purpose of this paper is to analyze how related factors influence customers' e-payment adoption in Vietnam and Taiwan. A conceptual model is proposed with four factors: perceived ease of use, perceived usefulness (from technology acceptance model), perceived risk and information, which impact e-payment use. Beyond these factors, the adaptor's personal innovativeness in technology is used as a key moderator. The sample consists of 676 Vietnamese and Taiwanese banking services users accessed through a survey. Results confirm the effects of the above determinants on customers' choices for e-payment use and reveal the role of personal innovativeness as a moderator. Practical guidelines are provided to bank managers on how to push up the process of adopting or adapt technology in new market. A comparison between Vietnamese and Taiwanese customers' perception brings a valuable reflection for investors or managers when targeting Vietnam or Taiwan market. |
Year | Venue | Keywords |
---|---|---|
2011 | JOURNAL OF COMPUTER INFORMATION SYSTEMS | e-payment,TAM,uncertainty,personal innovativeness,Vietnam,Taiwan |
DocType | Volume | Issue |
Journal | 51.0 | 4.0 |
ISSN | Citations | PageRank |
0887-4417 | 2 | 0.37 |
References | Authors | |
0 | 2 |
Name | Order | Citations | PageRank |
---|---|---|---|
Chinho Lin | 1 | 354 | 31.35 |
conghoang nguyen | 2 | 2 | 0.37 |