Paper Info
Title
STEP model approach for linking website usability dimensions and website success measures in B2C e-commerce setting
Abstract
AbstractThe study proposes STEP model of B2C e-commerce success by relating website usability dimensions and success measures. Questionnaire survey method is used to collect data from selected respondents N = 415 with respect to seven dimensions identified after literature review. Findings indicate that usability dimensions have differential impact on success measures. For instance, the trust construct impacts all success measures, whereas propriety of content impacts only perceived usefulness. STEP model's fit statistics indicate a good model fit. Findings and implications of these are discussed.
Year
DOI
Venue
2015
10.1504/IJBIS.2015.071538
Periodicals
Field
DocType
Volume
Web usability,World Wide Web,Consumer-to-business,Computer science,Usability,Knowledge management,Questionnaire,Marketing,E-commerce
Journal
20
Issue
ISSN
Citations 
2
1746-0972
0
PageRank 
References 
Authors
0.34
17
2
Name
Order
Citations
PageRank
Geetanjali Sahi121.71
Sushila Madan233.11