Paper Info
Title
Immersion and Perceived Value: The Strategic Variables For Commercial Websites
Abstract
Webmasters aim increasingly at encouraging visitors' immersion in the heart of an online experience. In order to better understand this phenomenon, a qualitative and a quantitative study are presented here that analyze the influence of immersive experiences on the online perceived value of the visit and on the potential responses of the visitor towards the site, the brand and the product. The author's study shows that virtual reality web sites generate episodes of immersion, which have an impact on the hedonic and utilitarian value of the visit experience. The author also shows that perceived value plays the role of mediator between the immersion and visitors' behavior and the author highlights the moderating effect of involvement and expertise on the relationship between immersion and perceived value. Finally, from theoretical and managerial points of view, our results offer perspectives on the perceived benefits of online' immersive experiences.
Year
DOI
Venue
2014
10.4018/IJOM.2014100102
International Journal of Online Marketing
Keywords
Field
DocType
Experience, Expertise, Immersion, Internet, Involvement, Perceived Value
Virtual reality,Advertising,Psychology,Immersion (virtual reality),Phenomenon,Visitor pattern
Journal
Volume
Issue
ISSN
4
4
2156-1753
Citations 
PageRank 
References 
2
0.36
2
Authors
1
Name
Order
Citations
PageRank
Ahmed Anis Charfi120.70