Paper Info
Title
Understanding online regret experience in Facebook use - Effects of brand participation, accessibility & problematic use.
Abstract
The past few years have witnessed the emergence of research examining online regret experience. The presence of online regret generates negative use experience and even leads to service switching and discontinuity. However, to date, only limited research has examined the conceptualization of this new yet very important phenomenon in the field of technology use. To address this research gap, the present study has examined the relative influence of SNS brand participation, technology accessibility attributes (including Facebook usage parameters) and problematic Facebook use in predicting regret experience regarding Facebook use. A pen-and-paper cross-sectional survey was administered to 804 adolescent Facebook users (aged 13–18 years). The study results suggest that adolescent users with varying technology accessibility did not differ in their online regret experience, but excessive Facebook users and those actively participating in brand communities tended to experience higher regret. Other findings suggest that two variables, namely parents’ perceptions of problematic Facebook use and conflict with friends due to Facebook use, were significant predictors of online regret experience. This study presents different theoretical and practical implications for both research and practice.
Year
DOI
Venue
2016
10.1016/j.chb.2016.02.040
Computers in Human Behavior
Keywords
Field
DocType
Adolescents,Cross-sectional,Facebook,Online regret experience,SNS brand participation,Problematic use
Social psychology,Regret,Loyalty,Psychology,Conceptualization,Cyberpsychology,Phenomenon,Perception
Journal
Volume
ISSN
Citations 
59
0747-5632
12
PageRank 
References 
Authors
0.53
25
4
Name
Order
Citations
PageRank
amandeep dhir116517.00
Puneet Kaur2627.03
Sufen Chen3585.43
Kirsti Lonka4606.43