Name
Title | ||
|---|---|---|
Impact of an "online-to-store" channel on demand allocation, pricing and profitability. |
Abstract | ||
|---|---|---|
•We develop an analytical model to study the impact of an online-to-store channel.•This channel can help tap new customers but it also cannibalizes existing channels.•This new channel always leads to a higher product retail price.•We derive conditions under which such a channel is beneficial for the retailer. |
Year | DOI | Venue |
|---|---|---|
2016 | 10.1016/j.ejor.2015.07.014 | European Journal of Operational Research |
Keywords | Field | DocType |
Multi-channel strategy,Online-to-store service,Retailing,Service management | Population,Service management,On demand,Communication channel,Profitability index,Mathematics,Operations management,Profit (economics) | Journal |
Volume | Issue | ISSN |
248 | 1 | 0377-2217 |
Citations | PageRank | References |
11 | 0.55 | 3 |
Authors | ||
3 | ||