Title
Beyond Memorability: Visualization Recognition And Recall
Abstract
In this paper we move beyond memorability and investigate how visualizations are recognized and recalled. For this study we labeled a dataset of 393 visualizations and analyzed the eye movements of 33 participants as well as thousands of participant-generated text descriptions of the visualizations. This allowed us to determine what components of a visualization attract people's attention, and what information is encoded into memory. Our findings quantitatively support many conventional qualitative design guidelines, including that (1) titles and supporting text should convey the message of a visualization, (2) if used appropriately, pictograms do not interfere with understanding and can improve recognition, and (3) redundancy helps effectively communicate the message. Importantly, we show that visualizations memorable "at-a-glance" are also capable of effectively conveying the message of the visualization. Thus, a memorable visualization is often also an effective one.
Year
DOI
Venue
2016
10.1109/TVCG.2015.2467732
IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS
Keywords
Field
DocType
Information visualization, memorability, recognition, recall, eye-tracking study
Computer vision,Data visualization,Pictogram,Information visualization,Visualization,Computer science,Redundancy (engineering),Artificial intelligence,Computer graphics,Recall,Encoding (memory)
Journal
Volume
Issue
ISSN
22
1
1077-2626
Citations 
PageRank 
References 
4
0.37
26
Authors
8
Name
Order
Citations
PageRank
Michelle Borkin123715.82
Zoya Gavrilov228716.20
Namwook Kim317912.31
Constance May Bainbridge440.37
Chelsea S. Yeh5251.10
Daniel Borkin640.37
Hanspeter Pfister75933340.59
Aude Oliva85121298.19