Paper Info
Title
Examining technological competition between BMW and Hyundai in the Korean car market.
Abstract
The Korean car market has increased in size. BMW and Hyundai are the top-ranked imported and domestic vehicle brands in Korea, respectively. Thus, it is important to understand these companies and the Korean car market, because technology is most significant in the vehicle industry. In this paper, we compare BMW with Hyundai from the technological perspective. Our research is focused on an analysis of the technological competition between BMW and Hyundai based on their developed technologies. We use all BMW and Hyundai patents from worldwide patent databases to analyse the two companies' technologies. In addition, we apply statistical methods and machine learning algorithms to the patent analysis. In our conclusion, we show the technological differences and competition between BMW and Hyundai, and find their relative strengths and weaknesses.
Year
DOI
Venue
2016
10.1080/09537325.2015.1073252
TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT
Keywords
Field
DocType
Technological competition,technology forecasting,patent analysis,BMW,Hyundai,Korean car market
Technology forecasting,Economics,Patent analysis,Strengths and weaknesses,Marketing
Journal
Volume
Issue
ISSN
28.0
2
0953-7325
Citations 
PageRank 
References 
3
0.41
12
Authors
2
Name
Order
Citations
PageRank
Sung-Hae Jun19511.79
Sang-Sung Park2100.94