Name
Abstract | ||
|---|---|---|
•Many social media activities are still emergent and not comprehensively planned.•A systematic literature review shows a lack of attention to social media strategy in literature.•A social media strategy framework is developed and tested.•Twenty-one interviews at nine organizations show that social media strategy is not yet well developed.•The nine case organizations show a diverse variety of social media strategy plans. |
Year | DOI | Venue |
|---|---|---|
2016 | 10.1016/j.ijinfomgt.2015.07.009 | International Journal of Information Management |
Keywords | Field | DocType |
Social media,Social networks,Strategy,Governance,Policy,Facebook,Twitter | Corporate governance,Social network,Social media,Systematic review,Public relations,Knowledge management,Target audience,Engineering,Marketing | Journal |
Volume | Issue | ISSN |
36 | 1 | 0268-4012 |
Citations | PageRank | References |
7 | 0.50 | 15 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Robin Effing | 1 | 58 | 5.01 |
| Ton A. M. Spil | 2 | 83 | 17.10 |