Name
Abstract | ||
|---|---|---|
We analyze 18- million rows of Wi-Fi access logs collected over a 1-year period from over 120,000 anonymized users at an inner city shopping mall. The anonymized data set gathered from an opt-in system provides users' approximate physical location as well as web browsing and some search history. Such data provide a unique opportunity to analyze the interaction between people's behavior in physical retail spaces and their web behavior, serving as a proxy to their information needs. We found that a there is a weekly periodicity in users' visits to the mall; b people tend to visit similar mall locations and web content during their repeated visits to the mall; c around 60% of registered Wi-Fi users actively browse the web, and around 10% of them use Wi-Fi for accessing web search engines; d people are likely to spend a relatively constant amount of time browsing the web while the duration of their visit may vary; e the physical spatial context has a small, but significant, influence on the web content that indoor users browse; and f accompanying users tend to access resources from the same web domains. |
Year | DOI | Venue |
|---|---|---|
2015 | 10.1002/asi.23587 | JASIST |
Field | DocType | Volume |
Proxy (climate),Internet privacy,World Wide Web,Information needs,Computer science,Consumer behaviour,Web navigation,Spatial contextual awareness,Internet access,Web content,Shopping mall | Journal | 68 |
Issue | ISSN | Citations |
1 | 2330-1635 | 7 |
PageRank | References | Authors |
0.58 | 31 | 5 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Yongli Ren | 1 | 142 | 23.56 |
| Martin Tomko | 2 | 181 | 21.96 |
| f salim | 3 | 40 | 10.93 |
| Kevin Ong | 4 | 28 | 3.30 |
| Mark Sanderson | 5 | 3751 | 341.56 |