Paper Info
Title
Modeling game usage, purchase behavior and ease of use
Abstract
Existing theory posits that ease of use is a fundamental driver in marketing related technology, such as computer games, of usage and purchase by users. However, there is no empirical evidence to support this proposition. Therefore, this research models the relationship between the user's game purchase and usage behavior and ease of use. In, 2009, 493 users in New Zealand responded face-to-face to complete a structured questionnaire. The analysis tested the conceptual model with confirmatory factors analysis (CFA) and structural equation modeling (SEM). The modeling tested game usage and purchase across four competing model types: (1) the original model (all games) and alternative models: (2) Sports/Simulation/Driving, (3) Role Playing Game (RPG)/Massively Multiplayer Online Role-Playing Game (MMORPG)/Strategy and (4) Action/Adventure/Fighting. We investigated the impact of ease of use on game usage and purchase behavior, both individually and simultaneously. In our confirmatory factor analysis and structural equation modeling, all of our models had adequate model fit with the exception of the original model. Our path coefficients indicate that ease of use of a game does not impact usage and/or purchase behavior. Research implications are discussed. (C) 2011 International Federation for Information Processing Published by Elsevier B.V. All rights reserved.
Year
DOI
Venue
2012
10.1016/j.entcom.2011.11.001
Entertainment Computing
Keywords
Field
DocType
Computer games,Ease of use,Purchase,Structural equation modeling,Usage
Proposition,Empirical evidence,Conceptual model,Role playing game,Structural equation modeling,Computer science,Simulation,Confirmatory factor analysis,Usability,Adventure,Human–computer interaction
Journal
Volume
Issue
ISSN
3
2
1875-9521
Citations 
PageRank 
References 
7
0.45
20
Authors
2
Name
Order
Citations
PageRank
Robert A. Davis1475.72
Bodo Lang2181.08