Title
A system dynamics approach for enhancing social behaviours regarding the reuse of packaging
Abstract
Reuse behaviour is dependent on knowledge and communication emphasising reuse.Personal and social norms positively influence reuse of packaging behaviour.Personal and social values positively influence reuse of packaging behaviour.Enable reusable packaging to enable reuse behaviour by its functionality. There have been many attempts to reduce the amount of waste packaging through open dumping and burning, recycling, landfill, incineration, etc. However, there has been little attention paid to reuse as the simplest way to reduce waste. In order to motivate consumers to perform reuse behaviour, it is essential to understand how this behaviour can be influenced and what variables predict it. This paper aims to study the effectiveness of improving social aspects of reuse behaviour and investigate the variables that lead to increased reuse behaviour in a short time period. This paper selects a quantitative approach, the System Dynamics (SD) method, which offers a means by which to highlight the dynamics and interrelationships among the different social aspects in reuse behaviour. Different social aspects are extracted from Cognitive Behaviour Theory (CBT) as a basis with the Theory of Planning Behaviour (TOPB). The authors develop a Social Behaviour Aspect Model (SBAM) with three predictors: information values, awareness-changing variables and behavioural adaptation variables. The paper demonstrates its utility with a report on a recent empirical study that has used the model to provide important new findings about different social aspects to enhance reuse behaviour. These findings have clear implications for the packaging industry who intend to enhance reuse behaviour amongst consumers, encouraging them to take corrective and preventive actions at an early stage.
Year
DOI
Venue
2016
10.1016/j.eswa.2015.10.025
Expert Systems with Applications
Keywords
Field
DocType
Waste packaging,Reuse packaging,System dynamics,Personal and social values, Behaviour control
Social behaviour,Reuse,Computer science,Norm (social),System dynamics,Artificial intelligence,Cognition,Empirical research,Machine learning,Social value orientations,Reusable packaging,Process management
Journal
Volume
Issue
ISSN
46
C
0957-4174
Citations 
PageRank 
References 
0
0.34
1
Authors
4
Name
Order
Citations
PageRank
Ahmed Babader100.34
Jun Ren2161.79
Karl O. Jones3136.32
Jin Wang420215.69