Name
Abstract | ||
|---|---|---|
Small business Internet use has gained much popularity among researchers in information systems and entrepreneurship over recent years-with many undertaking surveys of small business Internet commerce. The newness and dynamic nature of this area, however, means that multiple research methods are needed to obtain an all-around understanding of the key issues. In this paper, we demonstrate that, by combining survey techniques with case study research, we can combine quantitative and qualitative data for a better understanding of small business Internet commerce. Such multidimensional understanding is necessary as a foundation for ongoing longitudinal studies and hypotheses generation. |
Year | Venue | Field |
|---|---|---|
1998 | Int. J. Electronic Commerce | Ubiquitous commerce,Information system,Economics,Electronic business,Consumer-to-business,Entrepreneurship,Small business,Commerce,Marketing,E-commerce,The Internet |
DocType | Volume | Issue |
Journal | 2 | 3 |
Citations | PageRank | References |
21 | 1.67 | 11 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Simpson Poon | 1 | 245 | 24.86 |
| Paula M. C. Swatman | 2 | 577 | 89.26 |