Name
Abstract | ||
|---|---|---|
AbstractSearch engine advertising SEA has attracted the attention of academic researchers from marketing, information systems, computer science, mathematics and other related fields. Aiming to provide a picture of the state of the art in this field, the present research systematically searches for and reviews the literature on SEA, analyses and structures them, and provides directions for future research. We searched extensively and collected 97 journal papers on SEA published in 64 journals from different disciplines and analysed them to answer our research questions. Using systematic mapping approach, this research has identified research topics ten categories of topics were identified and visualised in a graphical representation, research approaches, nature of research and the interdependencies between them. The research also has identified directions for future research. |
Year | DOI | Venue |
|---|---|---|
2015 | 10.1504/IJISCM.2015.075641 | Periodicals |
Field | DocType | Volume |
Data science,Information system,Interdependence,Search engine,Computer science,Search engine advertising,Systematic mapping,Online advertising | Journal | 7 |
Issue | ISSN | Citations |
4 | 1479-3121 | 0 |
PageRank | References | Authors |
0.34 | 30 | 4 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Hamed Jafarzadeh | 1 | 9 | 4.24 |
| Aybüke Aurum | 2 | 824 | 37.48 |
| John D'ambra | 3 | 378 | 39.57 |
| Amir Hossein Ghapanchi | 4 | 157 | 17.27 |