Paper Info
Title
Moderating Effects of Distrust and Social Influence on Aesthetic Experience of Augmented Reality: Motivation--Opportunity--Ability Model Perspective
Abstract
Augmented Reality (AR) applications have been actively developed by numerous tourism institutions or organizations around the world in order to provide tourists with unique and memorable experience. Tourists can be physically and virtually immersed in tourism sites with aesthetic experience provided by AR application. However, AR applications are cutting-edge technology and consequently tourists have to undergo some annoying process in order to use it. Thus, not enough motivation, opportunity and ability of tourists can be barriers to enhancing aesthetic experience. So we adopted Motivation-Opportunity-Ability (MOA) model in order to assessing the predictors of aesthetic experience. Further, assuming that the relationship between MOA and aesthetic experience can be moderated by negative perception about technology and extrinsic influence, we adopted distrust of technology and social influence as moderating variables. The results show that only (intrinsic) motivation (enjoyment) and ability (self-efficacy) have effects on aesthetic experience. Distrust of technology showed that it moderates the relationship between ability (self-efficacy) and aesthetic experience. Based on these key findings, we present theoretical and practical implications with suggestions for future research.
Year
DOI
Venue
2015
10.1145/2781562.2781588
International Workshop on Entertainment Computing
Field
DocType
Citations 
Social psychology,Advertising,Computer science,Tourism,Augmented reality,Social influence,Distrust,Perception,Aesthetic experience,Instrumental and intrinsic value,Marketing
Conference
0
PageRank 
References 
Authors
0.34
18
3
Name
Order
Citations
PageRank
Hyunae Lee100.34
Namho Chung235328.03
Chulmo Koo329132.67