Paper Info
Title
The Impact of Mobile Channel Adoption on Purchase Time Dispersion in e-Commerce
Abstract
The portability of a mobile device and the ubiquity of mobile Internet provide e-market users with more opportunities of access to e-commerce sites throughout a day. In this paper, we examine the access affordance of mobile technologies by analyzing the changes in purchase time dispersion of e-marketplace users after their adoption of mobile channel. By analyzing a large archival dataset including transactions in the mobile and online channels, we find that (1) a user's purchase time becomes more dispersed throughout a day after the mobile channel adoption, and (2) the impact of the mobile channel adoption on the purchase time dispersion is significantly different across different user groups. These findings present strong empirical evidences of access affordance of the mobile channel and how the affordance is realized across e-market users.
Year
DOI
Venue
2015
10.1145/2781562.2781602
International Workshop on Entertainment Computing
Field
DocType
Citations 
Mobile technology,Mobile search,Internet privacy,Computer science,Communication channel,Mobile device,Software portability,Affordance,Marketing,E-commerce,Mobile commerce
Conference
0
PageRank 
References 
Authors
0.34
14
3
Name
Order
Citations
PageRank
Youngsok Bang1425.03
Dongjoo Lee218212.87
Kunsoo Han314015.63