Name
Abstract | ||
|---|---|---|
Through iterative design and testing, we developed a procedure for conducting online experiments. Using this research method, we conducted two recent studies on Web credibility. The data from the first study suggest that Web banner ads reduce the perceived credibility of a Web page's content. The data from the second study show that attribution elements--in this case, author photographs--can also affect the credibility of Web content. This research method and our early results have implications for both HCI researchers and Web site designers. |
Year | DOI | Venue |
|---|---|---|
2001 | 10.1145/634067.634242 | CHI Extended Abstracts |
Field | DocType | ISBN |
Web design,Web development,World Wide Web,Web intelligence,Web page,Credibility,Web analytics,Computer science,Web standards,Human–computer interaction,Web 2.0,Multimedia | Conference | 1-58113-340-5 |
Citations | PageRank | References |
43 | 13.19 | 3 |
Authors | ||
7 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| B. J. Fogg | 1 | 2694 | 515.36 |
| Jonathan Marshall | 2 | 330 | 50.78 |
| Tami Kameda | 3 | 43 | 13.19 |
| Joshua Solomon | 4 | 43 | 13.19 |
| Akshay Rangnekar | 5 | 327 | 49.95 |
| John Boyd | 6 | 43 | 13.19 |
| Bonny Brown | 7 | 43 | 13.19 |