Paper Info
Title
Internet challenges for print media advertising practice - Case of Belgrade daily newspapers
Abstract
There is a growing trend of transferring commercials from print media to online format during the last decade. Rising number of users who are spending more time on Internet and social networks, are the main reason why print media are facing a problem of keeping advertisers in their media in order to provide resources for their survival. Newspapers are going through meager changes intending to adapt to business conditions in a digital environment. The conducted research showed the differences between commercials in online and offline versions of national newspapers.
Year
DOI
Venue
2015
10.1109/MIPRO.2015.7160502
MIPRO
Field
DocType
Citations 
Media relations,Social network,Advertising,Computer science,New media,Online advertising,Newspaper,Online and offline,Digital media,The Internet
Conference
0
PageRank 
References 
Authors
0.34
0
2
Name
Order
Citations
PageRank
Marijana Vidas-Bubanja101.69
Iva Bubanja200.34