Title
PTHMM: Beyond Single Specific Behavior Prediction
Abstract
Existing works on user behavior analysis mainly focus on modeling a single behavior and predicting whether a user will take an action or not. However, users' behaviors do not always happen in isolation, sometimes, different behaviors may happen simultaneously. Therefore, in this paper, we try to analyze the combination of basic behaviors, called behavioral state here, which can describes users' complex behaviors comprehensively. We propose a model, called Personal Timed Hidden Markov Model (PTHMM), to settle the problem by considering time-interval information of users' behaviors and users' personalization. The experimental result on sina-weibo demonstrates the effectiveness of the model. It also shows that users' behavioral state is affected by their historical behaviors, and the influence of historical behaviors declines with the increasing of historical time.
Year
DOI
Venue
2015
10.1145/2740908.2742465
WWW (Companion Volume)
Keywords
Field
DocType
User behavior, User modeling, Microblogging, Sequential model, Social Media
World Wide Web,Social media,Computer science,Microblogging,Human–computer interaction,User modeling,Sequential model,Hidden Markov model,Multimedia,Personalization
Conference
Citations 
PageRank 
References 
1
0.36
4
Authors
6
Name
Order
Citations
PageRank
Suncong Zheng1847.61
Hongyun Bao2694.32
Guanhua Tian31126.31
Yu-Fang Wu410.36
Bo Xu524136.59
Hong-Wei Hao61636.29