Title
Cars, Condoms, And Facebook
Abstract
Participation on Online Social Networks (OSNs) inherently requires information sharing and thus exposes individuals to privacy risks. Risk mitigation then has been encouraged through adoption of usable privacy controls. Apparently stronger privacy enhancing technologies (PETs) decrease both risk and perceptions of risk. As a result individuals feel safer and may respond by in fact accepting more risk. Such perverse results have been observed offline. Risk perception offline has been understood to be a function of characteristics of the risks involved rather than as a calculus grounded only in the probability of the risk and the magnitude of harm. In this work we use nine characteristics of risk from a classic and proven offline model of perceived risk to conduct a survey based evaluation of perceptions of privacy risks on Facebook. We find that these dimensions of risk provide a statistically significant explanation of perceived risk of information sharing on Facebook.
Year
DOI
Venue
2013
10.1007/978-3-319-27659-5_20
INFORMATION SECURITY (ISC 2013)
Keywords
Field
DocType
Privacy, Facebook, Risk perception, Control
Internet privacy,Social network,Harm,SAFER,Risk perception,Risk management,Privacy-enhancing technologies,Perception,Information sharing,Business
Conference
Volume
ISSN
Citations 
7807
0302-9743
3
PageRank 
References 
Authors
0.38
13
2
Name
Order
Citations
PageRank
Vaibhav Garg1969.58
L. Jean Camp252167.06