Title
AOI hierarchies for visual exploration of fixation sequences.
Abstract
In eye tracking studies a complex visual stimulus requires the definition of many areas of interest (AOIs). Often these AOIs have an inherent, nested hierarchical structure that can be utilized to facilitate analysis tasks. We discuss how this hierarchical AOI structure in combination with appropriate visualization techniques can be applied to analyze fixation sequences on differently aggregated levels. An AOI View, AOI Tree, AOI Matrix, and AOI Graph enable a bottom-up and top-down evaluation of fixation sequences. We conducted an expert review and compared our techniques to current state-of-the-art visualization techniques in eye movement research to further improve and extend our approach. To show how our approach is used in practice, we evaluate fixation sequences collected during a study where 101 AOIs are organized hierarchically.
Year
DOI
Venue
2016
10.1145/2857491.2857524
ETRA
Keywords
DocType
ISBN
eye tracking, areas of interest, visualization
Conference
978-1-4503-4125-7
Citations 
PageRank 
References 
9
0.53
11
Authors
6
Name
Order
Citations
PageRank
T. Blascheck113717.67
Kuno Kurzhals222720.63
Michael Raschke31349.83
Stefan Strohmaier490.87
Daniel Weiskopf52988204.30
Thomas Ertl64417401.52