Name
Title | ||
|---|---|---|
Video-Conferencing In E-Commerce Website: Effect On Perceived Service Quality And Trust |
Abstract | ||
|---|---|---|
This study investigates the effect of the presence of live video support in an e-commerce environment on online trust, perceived customer friendliness and perceived quality of service. Participants were asked to rent a car at a car rental website. They needed to find specific information, which was offered, in the form of live video, pre-recorded video or text. Results showed that presence of live video increases perceived support in finding information, perceived customer friendliness and perceived quality of service. |
Year | DOI | Venue |
|---|---|---|
2015 | 10.1007/978-3-319-22723-8_74 | HUMAN-COMPUTER INTERACTION - INTERACT 2015, PT IV |
Keywords | Field | DocType |
E-commerce, Live video, Service quality | Service quality,Computer science,Quality of service,Specific-information,Videoconferencing,Multimedia,E-commerce,Renting | Conference |
Volume | ISSN | Citations |
9299 | 0302-9743 | 0 |
PageRank | References | Authors |
0.34 | 1 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Suleman Shahid | 1 | 77 | 7.37 |
| Abdullah Al Mahmud | 2 | 253 | 36.92 |
| Omar Mubin | 3 | 280 | 43.89 |