Name
Abstract | ||
|---|---|---|
Brand and the maintenance of brand identity are key drivers in consumer product development activities. This paper aims to
give early results of research that sits between marketing and shape computation technologies. An initial review of brand
identity from a marketing perspective is presented along with an analysis from student designers in identifying brand characteristics
of consumer products. Results of early experiments with a prototype computational design synthesis system are reported.
|
Year | DOI | Venue |
|---|---|---|
2010 | 10.1007/978-94-007-0510-4_15 | DCC |
Field | DocType | Citations |
Advertising,Shape grammar,Computer science,Computational design,Knowledge management,New product development,Computation | Conference | 0 |
PageRank | References | Authors |
0.34 | 2 | 4 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Rosidah Jaafar | 1 | 0 | 0.34 |
| Alison Mckay | 2 | 93 | 13.34 |
| Alan de Pennington | 3 | 61 | 10.67 |
| Hau hing Chau | 4 | 12 | 2.02 |