Title
Crowdfunding: Applying Collective Indexing of Emotions to Campaign Videos.
Abstract
Crowdfunding has gained increasing popularity among those seeking to finance both for-profit and non-profit endeavors. Previous work has begun to explore the factors that lead to successful crowdfunding campaigns. While crowdfunding campaigns with videos have been shown to have a higher probability of success, few studies have examined their effect on giving behavior. This work begins to close the gap in the literature by presenting a method to examine the interactions between a crowdfunding campaign video and a potential supporter in terms of emotion. We present a methodology based on a technique first developed in the study of emotions and videos that utilizes the idea of collective indexing. Our results show that it is likely that the emotional footprints of each video can be measured using our methodology. From our initial findings we hope to begin the conversation on emotion and crowdfunding campaigns in the scientific community.
Year
DOI
Venue
2016
10.1145/2818052.2869075
CSCW Companion
Keywords
Field
DocType
Crowdfunding, Emotion, Videos, Online Donations, Collective Indexing, Qualitative Methods
Data science,Conversation,Computer science,Popularity,Search engine indexing,Knowledge management,Qualitative research,Multimedia,Supporter
Conference
Citations 
PageRank 
References 
2
0.44
3
Authors
2
Name
Order
Citations
PageRank
Josue Reyes120.44
Cristina Bahm220.44