Paper Info
Title
What Drives Users To Use Crm In A Public Cloud Environment? - Insights From European Experts
Abstract
Customer Relationship Management is about managing the core asset of a company its relationship with customers. Confiding such an important asset to an external service provider requires special attention. Therefore, we investigated which factors influence the willingness of companies, especially in Europe to use CRM in a public cloud environment. Our model of the "Use of CRM" in a public cloud environment is based on empirical data from European experts and has been developed by using Grounded Theory. Important influencing factors are: the composition of the marketing organization, functionality, IT costs, scalability and integration. Safety and security are very important for decision making process as well.
Year
DOI
Venue
2016
10.1109/HICSS.2016.495
PROCEEDINGS OF THE 49TH ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS 2016)
Field
DocType
ISSN
Grounded theory,Customer relationship management,Computer science,Knowledge management,Service provider,Empirical research,Cloud computing,Scalability
Conference
1060-3425
Citations 
PageRank 
References 
0
0.34
10
Authors
5
Name
Order
Citations
PageRank
Ralf-Christian Härting15313.55
Michael Möhring214726.50
Rainer Schmidt327429.67
Christopher Reichstein411.36
Barbara Keller5304.12