Paper Info
Title
Venture Signals And Social Media Buzz In Crowdfunding: Are "Buzzworthy" Projects Worth The Hype?
Abstract
Entrepreneurs signal the worth of their ventures using the technological capabilities of their crowdfunding platforms. Additionally, social media allows others to create "buzz" about the venture, which can also influence funding outcomes. Moreover, these two antecedents can interact with each other, whereby venture signals are either amplified or diluted by buzz about the project. Our study examined how the effects of technological cues and social media "buzz" about a crowdfunded venture affect its success. Our results indicate a differential effect of "buzz"-depending on the social media platform and the type of signal conveyed-on crowdfunding success.
Year
DOI
Venue
2016
10.1109/HICSS.2016.440
PROCEEDINGS OF THE 49TH ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS 2016)
Field
DocType
ISSN
Social media,Advertising,Computer science,Marketing,Marketing buzz
Conference
1060-3425
Citations 
PageRank 
References 
0
0.34
15
Authors
3
Name
Order
Citations
PageRank
Jama Denae Summers162.45
Laku Chidambaram276780.21
Amber Grace Young362.81