Paper Info
Title
Conceptual Framework of Anything Relationship Management.
Abstract
An increasing interconnectedness of people, physical objects and virtual objects through ICT (information and communication technology) has been observable for years. This is reflected in various fields such as business contacts (e.g. LinkedIn and Xing), social media (e.g. Facebook, WhatsApp and Twitter) or the emerging Internet of Everything (IoE). Particularly companies and organizations have a variety of relationships with their stakeholders, as well as other physical things (cars, machines etc.) and virtual objects (cloud services, documents etc.) today. All those things have to be managed with appropriate approaches. xRM can be used for this purpose as a further development of Customer Relationship Management (CRM), allowing the management of any kind of objects with appropriate mechanisms on a information technology (IT) platform. This document summarizes the results of a research project, whose aims were to develop a conceptual framework for Anything Relationship Management (xRM). Some basic background about xRM, the difference between xRM and CRM and some theoretical foundations of management concepts are described for this purpose. Additionally, the main objectives and principles of xRM will be explained. The development of a conceptual framework for xRM as well as the different components is explained on this basis. Finally, the conceptual framework for xRM gets validated through an implemented example.
Year
Venue
Field
2015
ICEIS (3-1)
Customer relationship management,Data mining,Social media,Information technology,Computer science,Knowledge management,The Conceptual Framework,Information and Communications Technology,Interconnectedness,Conceptual framework,Cloud computing
DocType
Citations 
PageRank 
Conference
0
0.34
References 
Authors
0
2
Name
Order
Citations
PageRank
Jonathan P. Knoblauch111.64
Rebecca Bulander2149.97