Title
Guess You're Right on This One Too: Central and Peripheral Processing in Attitude Changes in Large Populations.
Abstract
In processes of attitude change people may employ different mechanisms, for example focussing on arguments (central processing) versus focusing on the reputation of the source (peripheral processing). In this paper we formalise these processes and systematically explore bow this affects the relation between two attitude dimensions., Both an aggregated correlation as a local heterogeneity index are used to explain the effects. Results indicate that peripheral processing contributes to the relation between attitudes, but only on a local level.
Year
DOI
Venue
2006
10.1007/978-4-431-73167-2_23
ADVANCING SOCIAL SIMULATION: THE FIRST WORLD CONGRESS
Keywords
Field
DocType
social simulation,agent based simulation,opinion dynamics,social judgment theory,elaboration likelihood model
Social psychology,Attitude change,Psychology,Social simulation,Correlation,Social judgment theory,Opinion dynamics,Elaboration likelihood model,Reputation
Conference
Citations 
PageRank 
References 
1
0.47
5
Authors
2
Name
Order
Citations
PageRank
Wander Jager124629.66
Frédéric Amblard243051.43