Paper Info
Title
Are Social Media Useful for Managing Reputation Online?: Comparing User Interactions Online with Reputation Indicators
Abstract
Reputation is a growing concern to all organizations, regardless of their size or industry. Recently, social networking sites (SNS) such as Facebook have become effective and efficient channels for an organization to build relationships with various publics, which is fundamental for reputation management. Applying the dialogic communication theory and the halo effect, the present study seeks to explore whether there is a significant relationship between a company's reputation and the level of interaction on the respective company's Facebook page (measured by the number of page 'likes', number of wall comments and commented comments by both the companies and users). This study used a social network analysis tool called NodeXL to gather data on Facebook. Results from the present study provide practical implications regarding online reputation management for organizations.
Year
DOI
Venue
2015
10.1007/978-3-319-20367-6_21
Lecture Notes in Computer Science
Keywords
Field
DocType
Reputation management,Social networking sites (SNS),Facebook,Halo effect,Dialogic communication
Online presence management,Dialogic,Internet privacy,Social network,Social media,Computer science,Social network analysis,Communication theory,Online participation,Reputation
Conference
Volume
ISSN
Citations 
9182
0302-9743
1
PageRank 
References 
Authors
0.36
0
2
Name
Order
Citations
PageRank
Jasmine Yoo Jung Hong141.30
Jang Hyun Kim2988.71