Name
Title | ||
|---|---|---|
Shifting behaviour of users: Towards understanding the fundamental law of Social Networks |
Abstract | ||
|---|---|---|
Social Networking Sites (SNSs) are powerful marketing and communication tools. There are hundreds of SNSs that have entered and exited the market over time. The coexistence of multiple SNSs is a rarely observed phenomenon. Most coexisting SNSs either serve different purposes for its users or have cultural differences among them. The introduction of a new SNS with a better set of features can lead to the demise of an existing SNS, as observed in the transition from Orkut to Facebook. The paper proposes a model for analyzing the transition of users from one SNS to another, when a new SNS is introduced in the system. The game theoretic model proposed considers two major factors in determining the success of a new SNS. The first being time that an old SNS gets to stabilise. We study whether the time that a SNS like Facebook received to monopolize its reach had a distinguishable effect. The second factor is the set of features showcased by the new SNS. The results of the model are also experimentally verified with data collected by means of a survey. |
Year | DOI | Venue |
|---|---|---|
2016 | 10.1109/COMSNETS.2016.7439982 | 2016 8th International Conference on Communication Systems and Networks (COMSNETS) |
Keywords | Field | DocType |
Social Networking Sites,Diffusive Shift,Cascading Pattern,Game Theoretic Model | Internet privacy,Social network,Computer science,Computer network,Cultural diversity,Game theoretic,Phenomenon,Demise | Conference |
ISSN | Citations | PageRank |
2155-2487 | 0 | 0.34 |
References | Authors | |
13 | 4 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Yayati Gupta | 1 | 6 | 1.32 |
| Jaspal Singh Saini | 2 | 5 | 4.58 |
| Nidhi Sridhar | 3 | 0 | 0.34 |
| S. R. S. Iyengar | 4 | 3 | 7.50 |